Scientific Polling

The Stratics Group specializes in two distinct types of polling and research services on behalf of government: Public Opinion Telephone Surveys using Live Agents and Public Opinion Telephone Surveys using our Automated IVR platform.

1. Using Live Callers - These calls are made by our professional team of survey takers, expertly trained in conducting all types of survey research polls.
2. Automated IVR Polling - These polls use Automated IVR Surveys to allow respondents to respond to a pre-recorded series of questions by touching their telephone key pads to register their answers. This form of surveying can be extremely cost effective and quick to deploy.

Advantages of Automated Surveys:

• Inexpensive compared to Live Agent Telephone Surveys
• Able to obtain very large sample sizes (larger sample sizes decrease margin of error and increase confidence in statistical results)
• Rapidly deployable
• Respondents hear the exact same pre-recorded questions which reduces the potential for bias arising from human agents
• Respondents may be more “honest” when dealing with a machine versus Live Agent

Advantages of Live Agent Telephone Surveys:

• Know exactly who is answering the survey
• Trained agents can more effectively interpret and solicit responses.

Methodology

The Stratics Group collects data for its polling and research using both Automated IVR Surveys and Live Agents.

Automated Survey questions are digitally recorded and question sequence, branching options, and other factors are designed to achieve maximum results. Calls are placed to randomly-selected phone numbers through a process that ensures appropriate geographic representation.